Persuasion Profiling

Articles

This page contains both published and unpublished manuscript of research relevant for persuasion profiling.

2012

• Kaptein, M. & Eckles, D. Heterogeneity in the Effects of Persuasion Online. Journal of Interactive Marketing
• Kaptein, M. & Duplinsky, S. Combining Multiple Influence Strategies to Increase Consumer Compliance. International Journal of Internet Marketing and Advertising

2011:

• Means Based Adaptive Persuasive Systems (Kaptein, M.C., Duplinsky, S. & Nass, C).
• Adaptive Persuasive Messages In An E-Commerce Setting: the Use Of Persuasion Profiles (Kaptein, M.C.)

2010:

• Selecting Effective Means to Any End: Futures and Ethics of Persuasion Profiling (Kaptein, M.C. & Eckles, D.)
• Individual Differences in Persuadability in the Health Promotion Domain (Kaptein, M.C., Lacroix, J., & Privender, S.)

2009:

• Can you be persuaded? Individual Differences in Susceptibility to Persuasion (Kaptein, M.C., Markopoulos, P., de Ruyter, B., & Aarts, E.)

Additions?

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