iWAPS 2010

Colloquium and Informal Workshop on Adaptive Persuasion Systems

To support the discussion of persuasion profiling and bring together people working on persuasion, persuasive technology, or adaptive persuasive systems we are organizing a colloquium and an informal workshop on adaptive persuasion profiling.

Date: June 14 2010
Location: High Tech Campus, Eindhoven, the Netherlands
Partners: Philips Research, Eindhoven University of Technology, Stanford University


Monday, June 14th, Morning program: (Colloquium, open to everyone, no registration required)

10.00 – 11.00 Selecting Effective Means to Any End: Futures and Ethics of Persuasion Profiling

By Maurits Kaptein (TU/e) and Dean Eckles (Stanford University)

11.00 – 11.30 Panel discussion on Persuasion profiling

Moderated by Maurits Kaptein and Dean Eckles. Panellist: Boris de Ruyter (Philips Research), Panos Markopoulos (Eindhoven University of Technology), Aart van Halteren (Philips Research), Jorge Luis Zapico (KTH ) – (more to come…)


Monday, June 14th, Afternoon program: (Workshop, registration feasible – limited space available – please sign up here)

13.00 – 17.00 Informal workshop

Invited talks by:

  • Maaike Roubroeks – Reactance to persuasion (Eindhoven Persuasive Technology Lab)
  • Oscar Tomico Placensia – Recommender systems / adaptive recommendations (Eindhoven University of Technology – ID)
  • Jorge Luis Zapico – Designing for energy saving / reduced CO2 consumption (The Royal Institute of Technology (KTH))
  • Jaap Ham – Persuasive Technologies (Eindhoven Persuasive Technology Lab)
  • Saini Privender – Adaptive coaching in Direct Life (Philips Research)
  • Tilde Bekker – TBA (Eindhoven University of Technology – ID)

The afternoon will have a lot of room for discussion. We will be able to discuss progress of research programms as well as intergration of these ideas in industry applications.

Please check back soon as we will be updating the program with the latest speakers / guests

Abstract of the colloquium:

This colloquium is concerned with adaptive persuasive systems that adapt to individual differences in the effectiveness of particular means, rather than selecting different ends. We will give special attention to systems that implement persuasion profiling: Systems that adapt to individual differences in responses to persuasive strategies. We will argue that these systems are worth separate consideration and raise unique ethical issues for two reasons: (1) their end-independence implies that systems trained in one context can be used in other, unexpected contexts, and (2) they do not rely on — and are generally disadvantaged by — disclosing that they are adapting to individual differences.

We will present a number of example scenario’s of the use of persuasion profiles in Ambient Persuasive systems. Furthermore, we will present some of the empirical evidence supporting the notion of persuasion profiling. Finally we will talk about the possible ways of implementing persuasion profiles. The name persuasion profiling has intentionally been chosen to spark discussion: Usage of such profiles is regarded scary or unethical by many. We however feel that there are situation in which persuasion profiles could be extremely beneficial for users. After the colloquium we will have a moderated panel discussion to service ethical and privacy issues surrounding this emerging topic.